As the sole English-language copywriter for AKQA’s regional network, Rama has tinkered with big words and bigger ideas—penning campaigns, brand voices, and pitch wins across fashion, tech, luxury, and culture.
Loewe x On
step into natureAdapted regional campaign copy across social and spatial touchpoints for a sensorial experience.
Dysonpioneering firsts
Scripted hero films linking Dyson’s innovating ethos with the ambition and discipline of pioneering Khaleeji women.
Jumeirah a dream that lives forever
Crafted a compelling narrative arc for the successful pitch that won the Marsa Al Arab launch campaign, shaping a world of both material and intangible luxury.
Glitchunleash the extra in you
Authored the brand book for Glitch, a youth-focused gaming and entertainment concept, defining a voice that embraced hyperbole, irreverence, and high energy.
step into natureAdapted regional campaign copy across social and spatial touchpoints for a sensorial experience.
Dysonpioneering firsts
Scripted hero films linking Dyson’s innovating ethos with the ambition and discipline of pioneering Khaleeji women.
Jumeirah a dream that lives forever
Crafted a compelling narrative arc for the successful pitch that won the Marsa Al Arab launch campaign, shaping a world of both material and intangible luxury.
Glitchunleash the extra in you
Authored the brand book for Glitch, a youth-focused gaming and entertainment concept, defining a voice that embraced hyperbole, irreverence, and high energy.