As the sole English-language copywriter for AKQA’s regional network at the time, Rama tinkered with big words and bigger ideas—penning campaigns, brand voices, and pitch wins across fashion, tech, luxury, and culture.
Loewe x On
step into natureReimagined performance footwear as a sensorial journey into the clouds.
Dysonpioneering firsts
Scripted hero films aligning Dyson’s innovating ethos with the ambition of pioneering Khaleeji women.
Jumeirah a dream that lives forever
Crafted a narrative arc for the Marsa Al Arab pitch, conjuring a world of intangible luxury.
Glitchunleash the extra in you
Authored the brand guidelines for a youth-focused gaming and entertainment concept, articulating its high-energy voice.
step into natureReimagined performance footwear as a sensorial journey into the clouds.
Dysonpioneering firsts
Scripted hero films aligning Dyson’s innovating ethos with the ambition of pioneering Khaleeji women.
Jumeirah a dream that lives forever
Crafted a narrative arc for the Marsa Al Arab pitch, conjuring a world of intangible luxury.
Glitchunleash the extra in you
Authored the brand guidelines for a youth-focused gaming and entertainment concept, articulating its high-energy voice.